About Me
JL Consulting was created for foodservice operators who know they want more from their marketing—but don’t have the internal bandwidth or strategic support to achieve it.
My Bio
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Jared Levin is a seasoned foodservice marketing leader with over 25 years of experience building high performance teams, launching scalable programs, developing and executing retail selling strategies as well as driving brand growth, guest engagement, and revenue for some of the industry's most respected organizations, including Cura Hospitality, Unidine, Chartwells, and Aramark.
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Jared has always made a significant and lasting impact on the organizations he has been associated with by combining his ability to be a strategic thinker using data informed strategies with his vast knowledge, extensive skill set and deep experience. He has the unique ability to bring a balance of high-level strategic vision to field-level execution. He has successfully collaborated with sales, culinary, operations, wellness, and design teams to ensure marketing strategies align with business objectives for optimum success in driving revenues, elevating customer engagement and strengthening client relationships. He has consistently strengthened client relationships and represented marketing as a strategic partner, not just a support function.
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As the founder of JL Consulting, Jared brings a unique approach to elevating operational excellence through strategic insight and hands-on expertise to help small and mid-sized foodservice and restaurant operators elevate their marketing impact and exceed their financial and non-financial goals to new levels not previously thought possible.
Mission
Driving Strategy. Maximizing Impact. Delivering Results.
Empowering foodservice organizations and restaurants to transform marketing into a true growth engine—providing strategic insight, actionable tools, and measurable results that drive revenue, elevate the customer experience, and strengthen client partnerships.
Why JL Consulting?
Strategic marketing is our expertise and we are here to help you uncover growth opportunities you never knew existed. For example:
“We’re doing fine”—but are you leaving money on the table?
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Many operators believe their marketing is “good enough” because they have signage, promotions, and a social media presence. But when we take a deeper look, there’s often no strategic alignment to revenue targets, no consistent execution across units, and little insight into what customers actually want.
We help organizations turn passive marketing into a revenue engine—one that’s measurable, scalable, and grounded in your operational reality.
You don’t need a full-time hire—you need targeted expertise.
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Hiring a senior-level marketer is costly. Managing a team requires infrastructure. JL Consulting gives you senior marketing leadership without the overhead. Whether you need support for a specific initiative, division, or challenge, we step in as a seamless extension of your team.
Our work is designed to complement your existing staff, not replace them—bringing fresh perspective, tools, and executional horsepower to help your people succeed.
We understand the field, not just the theory.
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Most consulting firms offer brand strategy. Few understand the realities of foodservice operations. We do both. Every deliverable from JL Consulting is built with one key question in mind: “Can this actually be executed in the field—without overloading the team?”
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Because if it doesn’t work at the unit level, it doesn’t work—period.
You don’t know what you don’t know. That’s where we come in.
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Often, the biggest missed opportunities are hiding in plain sight—low-performing dining spaces, generic merchandising, disconnected communications, or unclear pricing strategies. JL Consulting helps you uncover and activate what’s already there—with customized assessments, playbooks, and implementation tools.
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We make problems visible—and solvable.
Why Else to Work with JL Consulting...
1
Experience
Deep understanding of contract food service dynamics. I’ve worked where you work—side-by-side with culinary, operations, and sales.
2
Field Tested Tools
Our tools are field-tested and execution-ready, not theoretical. There is not much that I have not seen and done in marketing operations.
3
Collaborative
I listen first, build collaboratively, and focus on making your brand stronger from the inside out. I have the expertise and knowledge to align your marketing objectives and execution with operational excellence.
4
Actionable Solutions
No matter the complex challenge, I can turn it into an actionable solution that will make a positive and lasting impact on your operation.
5
Impactful
Able to make changes happen quickly with a proven track record of exceeding your goals and objectives.