Our Services
Our consulting model is built to serve high-impact needs with speed, flexibility, and strategic depth. Each service is tailored to your unique goals—and designed to make measurable improvement in sales, satisfaction, and execution.
IMPACT GUARANTEE
We guarantee that the marketing strategies recommended will make a positive impact on your business and meet your expectations. Should the expected impact not be met, we will introduce additional strategies to achieve the desired impact at no additional cost. This means there is no risk to you!
Strategic Marketing & Brand Development
We help foodservice businesses and restaurants define their voice, align messaging with mission, and deploy that identity in the field. We build marketing plans that connect brand and business, whether you’re repositioning your image, rebranding your locations, or building marketing from scratch.
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Overall Strategic Company Assessment – Review target markets, SWOT analysis, market share, and other key metrics, competitive and on trend alignment analysis.
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Marketing Organization & Structure Assessment – Review marketing organization structure, redefine roles & responsibilities, marketing support to the field, RACI matrix.
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Brand & Program Assessment – Brand alignment with mission / vision / values as well as review of company programs for effectiveness and alignment to help achieve objectives.
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Vision Planning for Long Term Brand Growth – 3-, 5- or 10-year strategic plan.
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Strategic Marketing Planning – Develop for company and / or unit level using SMART goals & objectives.
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Organic Sales Activation Programs & Execution – Field organic sales efforts (programs & initiatives), driving sales focusing on either traffic, check average, or frequency.
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Refresh Dining Spaces – Menu / concept, smallwares, graphics, signage, etc. Planning and execution.
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Planograms, Merchandising & Food Presentation – Proper product positioning and wow food presentations, smallwares recommendations.
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Retail Strategic Execution – Basic retail selling skills, impulse strategy, combo meals, menuboard optimization, suggestive selling tactics…the right product, in the right place at the right time of day.
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Menu Mix & Pricing Strategy – Menu mix engineering, reviewing product costs, full pricing analysis, comparing pricing to competition.
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Hot & Cold Beverage Strategy – Optimizing the number of beverage categories offered, cup set strategy, profitability analysis, and product placement optimization.
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Cross-Functional Sales Enablement Tools – Marketing toolkits for easy execution using multiple departments – implementation guides, playbooks, signage templates, promotional calendars, targeted approach.
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Meal Plan Structure & Marketing Efforts* - Analysis of current offerings, research and trend assessment, review of meal exchange program, and develop a fully targeted marketing campaign.
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RFP & New Business Support* - Develop systems for supporting the entire sales and retention process from site visits, strategizing, proposal writing, and presentation support.
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Measuring & Tracking – Assist with setting up for tracking and provide the best tools.
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* For contract food service clients, as well as education and senior living segments.
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Sales Growth & Revenue Optimization
Your revenue targets need more than good intentions—they need actionable plans. We specialize in retail optimization, pricing strategies, impulse merchandising, and high-conversion promotions.
Consumer Experience & Client Retention
We elevate the full guest journey—from the moment they walk into your café to the feedback they leave behind. And we build marketing tools that reinforce your value to clients, stakeholders, and leadership.
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Customer and Client Research & Analysis – Satisfaction and preference surveys, focus groups, fresh eyes processes, one on one interviews, etc.
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Communication, Engagement & Promotion Planning – Full communication, engagement & promotions assessment, strategic promotion planning and execution, recommendations for improvement.
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Using Cutting Edge Technologies – Creative and impactful technologies, customer choice, virtual gaming, mobile ordering execution, and marketing plan, etc.
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Client Satisfaction & Loyalty Strategies – Assess satisfaction and loyalty strategies, make recommendations, and develop a comprehensive plan, review feedback and response mechanisms, loyalty and rewards programs.
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Innovation In Wellness & Personalization – Understand customer wellness preferences, develop full wellness marketing campaigns, and create other wellness strategies. All are fully customized.
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Grab & Go Packaging Labeling – Ensure proper labeling according to labeling laws, optimizing packaging strategy.
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Digital & Social Media Strategy – assess and develop digital and social media strategy, elevate digital communication in operations.
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24/7 Dining Experiences – Assessment and recommendations for food delivery at locations after hours.
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Field Team Coaching & Marketing Intern Program – Offer coaching opportunities to field marketing to excel in their roles, and assist with developing and executing a marketing intern program.
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Marketing 101 & Benefits of Marketing – Focus on the basics of how to start marketing in operations, including basic terminologies, 5 P’s of marketing, and how marketing benefits the organization.
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Driving Organic Sales Tactics & Executing Retail Strategies – Series of training options such as basics of how to drive sales, retail strategies (planograms, combos, impulse, engagement, etc.), measuring success.
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Product Cost & Pricing Strategies – How to properly cost out and price menu items for profitability, impact of price increases and decreases, offering value menus.
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Promotion Planning & Execution – Steps to properly plan out a promotion and how to execute it, i.e., promotion planning guide.
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Effective Communication – Focuses on different types and mediums to use and when, print, digital, social media, and beyond the 4 walls of an operation.
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Eye Catching & Impactful Merchandising – Principles of merchandising and using it to effectively drive profitable sales.
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Connecting Brand Standards to Operations – Focuses on what they are and why they are important to the operation.
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Waitstaff & Hospitality Training – Focuses on the proper way to serve guests from the beginning to the end of the dining experience, what is hospitality, and why it’s important to excel.
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Better Selling to Clients – Focuses on how to better position what you want to accomplish with your clients to get what you want, being very strategic with your clients, not running to them all the time.
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Training & Organizational Development
We bring marketing to life in the field through real-world training and support for frontline teams, marketing staff and field leadership.
It's Foodservice Financial Planning!
JL Consulting partners with Foodservice Wealth Management to offer a wider range of services to help your business grow and be more profitable. We are able to work together offer a one stop shop for all your business growth and cost reduction needs!
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Foodservice Wealth Management helps you make smarter supply chain decisions with real-time insights and powerful tools. From USDA market tracking to distribution inventory and contract management, our services keep your costs down, streamline operations, and ensure your business runs smoothly—all backed by over 30 years of industry expertise and cutting-edge technology. They also work with the Buyer's Edge platform to offer a full range of supply chain and cost reduction services.
Foodservice Wealth Management WILL reduce your costs AND increase your profits. Guaranteed or you will not pay anything!