Menu Maximizer

Provides next level menu management by classifying every item based on margin and demand, leading to GREATER PROFITS.

Are you maximizing profits on your menu?
Did you know that most Menus Aren’t Designed to Drive Profit?

Even well-run operations rely too heavily on gut instinct, food cost percentages, or legacy items

when managing the menu. The result? Bloated menus, missed pricing opportunities, and

underperforming sales.

The Menu Maximizer fixes that with real data, clear strategy, and proven results.

STOP GUESSING!

The Menu Maximizer gives you a data-driven roadmap to optimize revenue

without adding food or labor costs!

The Menu Maximizer is program designed to analyze your menu in a comprehensive way by looking at both sides of the coin…sales and product movement as well as product costs and margins. It then provides strategic solutions to capitalize on this information.

The Menu Maximizer ignores the question, “What is a satisfactory product cost percentage?” and instead asks, “Is the menu delivering the absolute maximum profitability possible?” The Menu Maximizer makes it easy to realize how much margin, or dollars, are left after covering variable costs for each menu item.

The Menu Maximizer focuses on customer demand, the menu mix and the menu item’s margin, or contribution, to determine if the menu item is a STAR, PLOWHORSE, PUZZLE or DOG.

A Star is an menu item that is highly popular, and its margins are above the average margin.
A Plowhorse is an menu item that is highly popular, but its margins are below the average margin.
A Puzzle is a menu item that has above the average margin, but its popularity is low.
A Dog is a menu item that its margin and popularity are both below the average.

IMPACT GUARANTEE

We guarantee that the marketing strategies recommended will make a positive impact on your business and meet your expectations. Should the expected impact not be met, we will introduce additional strategies to achieve the desired impact at no additional cost. This means there is no risk to you!

Download Menu Maximizer Sales Sheet

Features & Benefits of The Menu Maximizer

Breaks up your menu into manageable categories to allow for comprehensive analysis.
Classifies each menu item in each menu category as a Star, Plowhorse, Puzzle or Dog by looking at the menu item’s margin and popularity rate versus the average for the menu category.
Identifies the overall menu and each menu item’s ideal food cost percentage that you should strive for.
By recording the sales and margin, or contribution, data for each menu item, you can easily identify problems or opportunities related to items you sell.
Helps identify which menu items are your best sellers AND most profitable and which menu items are not.
Offers a strategic action plan to help you make prudent business decisions to make changes to the menu.
Easily identifies which menu items may be due for a price increase or price decrease.
Measures how a particular menu category is performing overall and in comparison, to others.
Identifies sales trends by showing each menu item’s daily and weekly sales during a month.
Helps determine the price / value relationship for each menu item.

Possible Strategic Action Plan Tactics
Resulting from Menu Maximizer Analysis

Relocating the menu item to higher or lower profile location in the operation.
Best items to test for price elasticity (or price changes).
Identifying best items to use in promotions or limited time offers.
Reduce product cost of an item.
Identify best menu items to include in combos.
Change portion size of a menu item.
Change quality of the menu item.
Remove from the menu completely.
Plus, much more!

Expected Results

+20% lift in sales & profitability.
No added food or labor costs.
Item level profit & demand insights.
Smart pricing, menu mix & placement strategies.
Menu redesign guidance to boost high margin items.
Category level performance & trend tracking.
Clear action plan to maximize revenue – not just cut food cost.

The Menu Maximizer was built to eliminate the real-world challenges operators face every day. Here’s what The Menu Maximizer will solve for you:

Lack of insight into which items are actually profitable.
Menu bloat from too many underperforming items.
Pricing changes based on fear, not data.
No clear way to raise prices without losing guests.
Outdated layouts and poor item placement.
Weak product placement and merchandising strategy.
Ineffective promotion of high-margin items.
No visibility into category or item-level trends.
Missed upsell, combo, or cross-sell opportunities.
Beverage program underperformance.
Burnout from menus that confuse staff and guests.
Data overload or lack of usable reporting.
Inconsistent strategy across multiple locations.

Key Messages to Remember

Still guessing how to enhance your menu?
- Menu Maximizer uses data to easily identify the Stars, Dogs, Puzzles & Plowhorses to be more profitable.
Bloated menus costing you money?
- Menu Maximizer strips out underperformers and streamline for max profit.
Struggling to boost check averages?
- Menu Maximizer will make smart pricing and placement tactics super easy.
No idea which items drive loyalty?
- Menu Maximizer aligns your menu with customer insights for stronger satisfaction.
Your menu’s leaving cash on the table
- Menu Maximizer shows you exactly where.
Scared to change pricing?
- Menu Maximizer pinpoints what customers will pay more for (and what to drop).
Cluttered menu hurting sales?
- Menu Maximizer declutters for better guest satisfaction and profit.
Want to stand out?
- Menu Maximizer highlights your Stars and boosts customer loyalty instantly.
Design doesn’t matter if content fails
- Menu Maximizer aligns offerings with what diners actually want.

Book a Free Consult

To Get Started with Using The Menu Maximizer at Your Restaurant

What They Say...

“Jared's knowledge of merchandising and marketing campaigns successfully elevated overall sales and customer satisfaction. He is detail oriented, dedicated and will ensure all projects are well planned out for smooth execution.”

Kari Bowes, Director of Field Engagement, Compass Community Living